TransPerfect

Digital Marketing Analyst

ID
2017-9204
Category
Marketing
US-SD-Sioux Falls

Responsibilities

The Digital Marketing Analyst is responsible for the execution of project tasks for Search Engine Marketing, Search Engine Optimization and Social and emerging media. The position reports to the director of digital content optimization and assists with crafting best practices and processes for digital work, and coordinating projects among our English digital content team and our digital content production teams in global markets.

 

Responsibilities:

Assisting with the execution of digital marketing projects and building our global offering:

  • Assigning and editing project work for SEO, SEM, Social and Emerging Media
  • Reviewing project deliverables and ensuring quality standards and on-time completion
  • Researching industry trends and tools, and updating and developing internal processes to reflect best practices
  • Completing client and competitor analysis of SEM, SEO and Social campaigns and assisting with development of client digital strategy
  • Implementing client digital assets, including trafficking of ads and keywords in Paid Search
  • Monitoring Paid Search campaign spend and managing client bids and budgets
  • Monitoring client campaign performance and preparing reports
  • Carrying out English SEO, SEM, Social and Emerging Media creative and campaign management work, as needed
  • Tracking the success of our internal business group and preparing reports
  • Assisting with the development of case studies and presentations that illustrate the value of our business group

Qualifications

  • Bachelor’s degree in marketing, communications, business or related discipline
  • At least 1-2 years of digital marketing experience, working for a client’s internal digital marketing team or in an agency setting
  • Familiarity with best practices and the latest developments in Paid Search, SEO, Social Media, Mobile and Display advertising
  • Experience managing paid campaigns in Google AdWords, Yahoo, Bing, Facebook and other digital advertising channels
  • Familiarity with standard performance metrics in digital marketing (impressions, clicks, click-through-rate, conversions, etc.) and reporting formats in various digital channels
  • Excellent oral and written communication skills
  • Eagerness to work in a dynamic, growing office that collaborates daily with colleagues and clients in multiple locations around the world
  • Comfort with assigning and explaining complex project tasks to offsite team members
  • Detail-oriented, deadline-driven, organized; comfortable with variable workloads and adapting to new business challenges; customer-service-focused; eager to learn
  • Interest in international business and proficiency with another language are a bonus!

Overview

Translations.com is a world leader in website localization, software localization, GMS (Globalization Management System) software products, and enterprise-level, professional translation services. Our translation solutions allow a diverse array of clients to deliver local language products, services, applications, training, and content in a culturally appropriate manner.

 

Our evolving Digital Content Center of Excellence team leads our development of SEO, SEM, Social and emerging media offerings to serve our roster of international clients. We provide strategic consultation and creative project deliverables in English as well as the hundreds of languages and markets we support globally. We are a growing team that thrives on collaboration with colleagues and clients around the world on a daily basis, and takes pride in developing flexible, efficient, high-quality solutions for our clients’ digital marketing needs.

We were founded on the principle that great service is, and always will be, a key differentiator in the localization industry. Our dedication to client satisfaction is what we consider to be our most valuable asset. From President to Project Manager, we believe that making our clients' lives easier and delivering language services that exceed expectations allows us to develop and maintain strong client relationships, and hence to grow our business. 

 

Please visit us at www.translations.com.

 

Translations.com offers a comprehensive benefits package including: medical, dental, vision, 401k, paid time-off, company sponsored life insurance, short term and long term disability, flexible spending account options, and a pro-active and accessible HR department that focuses on the staff’s health and happiness.

 

Translations.com is an equal opportunity employer.

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