TransPerfect

Digital Specialist

ID
2017-8575
Category
Other
NL-Amsterdam

Responsibilities

Job Description:
The Digital Specialist is the main point of contact for all things digital & SEO. Leading online projects for a vast array of TCS accounts in fashion, lifestyle and retail, he or she will be responsible for running all digital & SEO endeavors from pitch to brief to delivery. Working closely together with our sales, project management and resourcing departments, the digital specialist  is expected to develop and execute customized digital strategies. The managing of digital projects is a key component of this role, with the prospect of developing your own team of digital enthusiasts. If you are looking for a free position where you can truly make an impact by exploring your digital skills and leadership ambitions, then this is the job for you.

 

Job Tasks:

  • Use qualitative and quantitative research, cultural and brand understanding to identify relevant insights, brand and audience strategies, produce powerful creative briefs and improve clients’ organic SEO search
  • Conduct market, industry and consumer research, and competitor analysis. Build buyer personas and customer journeys. Develop and maintain standards for voice and tone, and establish roles and remits of the different channels in the consumer journey
  • Build and work with a network of in-market strategic planners that provide local insights, perform cultural checks and support the research and strategic phases of digital projects from a local perspective
  • Develop customized digital & SEO strategies, or build upon current client strategies, to achieve our clients’ marketing and business goals
  • Brief and work closely with our copywriting, creative and project management teams on digital content, content optimization and content creation / localization
  • Work closely with all departments to monitor (SEO) performance against set KPIs. Use insight reports to generate and present improvement recommendations
  • Proactively bring ideas that improve processes and ways of working on digital strategy and creative copywriting projects and accounts that require those services
  • Keep up with new developments and trends on brand, creative strategy, SEO, link building and digital copywriting, and share the knowledge with the team

Qualifications

Job Requirements:

  • Experience in digital and SEM (including SEO) is key with a passion for Online Marketing, Internet and new Technologies
  • You are passionate and curious about brands and the overall culture of the digital, fashion and lifestyle landscape
  • You are an agile, detail and goal-oriented personality, driven to succeed and always up for a challenge!
  • You must be strategic, a forward-thinker, an effective communicator, and thrive in a fast-paced environment
  • Ensuring the highest level of client satisfaction
  • Superior written and spoken communication skills in English
  • Proficiency in Microsoft Office (Word, Excel, Outlook), Website Reporting, Analysis & SEO Tools

Overview

For more than 20 years, TransPerfect has provided comprehensive language and technology solutions to help our clients communicate and conduct business more effectively in a global marketplace. Equipped with a quality management system certified to both the ISO 9001:2015 and ISO 17100:2015 standards, TransPerfect provides a full array of language and business support services, including translation, interpretation, multicultural marketing, website globalization, subtitling, voiceovers, staffing services, multicultural marketing, e-learning and training, and legal support services. TransPerfect also offers a suite of next-generation technologies that significantly reduce costs and improve consistency throughout the translation process, making TransPerfect the vendor of choice for the world's leading multinationals.

 

With annual revenues of over $550 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.

 

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